![]() ![]() "Blend is one of the first products we’ve developed that require multi-user personalization, which has its unique challenges but also helps us create some really delightful experiences when we get it right," said Arjun Narayen, Product Manager at Spotify. ![]() In addition, it combines Spotify's personalization technology with its collaborative playlist functionality to produce unique social listening experiences. 'Blend' utilizes the same technology as Spotify's other personalized playlist features, meaning it will update daily to adapt to what both listeners are streaming. Popular music player Spotify has officially launched Spotify 'Blend,' a new shared playlist feature that allows two users to mix their favorite songs into one playlist, producing a "taste match score" detailing where their preferences align and differ.
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